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5 Basic Principles (& 25 Best Practices) for DMO Websites
According to many recent studies, Destination marketing organizations (DMOs) are facing intriguing challenges to provide quality information online in an era of information overload. Insufficient...
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UNWTO World Tourism Barometer – Interim Update
International Tourist Arrivals 2010 • After an exceptionally challenging 2009, international tourism demand is steadily regaining momentum. Preliminary figures compiled by UNWTO for the first months of...
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Staycations: Much more than a trend..
A staycation, (a term which was only recently added to the 2009 version of the Merriam-Webster’s Collegiate Dictionary) according to The New York Times, is “a neologism used by [those] who prefer to...
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Americans will Travel Less (& Austrians will travel more) this summer..
One in Four Americans Plan to Travel Less This Summer. When asked about their summer travel plans — including vacations and weekend trips — in a recent USA Today/Gallup poll, 27% of Americans say they...
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Market Snaphot: London Tops the List of European Destinations, Gulf...
European Cities Marketing Benchmarking Report 2010: Figures from 101 European Cities. European Cities Marketing (ECM), the leading network of city tourism organisations in Europe, launched the sixth...
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Why the Travel Industry Needs to Wake Up to Mobile
61% of online travel companies surveyed in a recent global EyeforTravel poll do not have a mobile friendly website. 71% do not have a mobile app. There are many articles and presentations circling...
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abouTourism’s TrendSpotting 2012 is Here!
abouTourism brings you a compilation of the latest Tourism and Travel Trends to shape the industry Moderate growth is expected for the tourism industry in 2012, despite the uncertain global economic...
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Location Based Information & The Mobile Traveler
With mobile travel research and bookings still emerging and expected to grow rapidly, brands have an opportunity to get ahead of the curve. According to eMarketer estimations, 16 million people in the...
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THE SHARING ECONOMY IN TOURISM AND THE HOSPITALITY SECTOR
LESSONS FOR TOURISM DESTINATIONS AND BUSINESSES In recent years, the sharing economy has begun to transform many aspects of life. It is enabling individuals, companies and communities to re-imagine how...
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DESTINATION MARKETING TRENDS TO WATCH IN 2015
Here at TOPOSOPHY we believe that you can only take the best decisions when you can see the bigger picture – so we’re starting the New Year with in-depth analysis of the biggest trends emerging in...
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